What a reader needs to decide
Digital property can mean a domain, content, software or a business. An acquisition description should draw the boundary explicitly so the buyer knows what is being priced.
For a domain, verify control, transfer requirements, renewal costs and relevant rights. For a website or business, separately document included content, accounts, liabilities and verified performance. A category word in a domain is not a search ranking guarantee.
Information to gather
- Exact domain or assets included
- Assets and rights excluded
- Control and transfer verification
- Price or offer process
- Renewal and transfer costs
- Verified performance versus projections
For property.tokyo, the current offer is the domain name only. An operating brokerage, property stock and trademark rights are not included.
Templates by type
English titles and Japanese labels aid navigation; they do not replace professionally reviewed transaction terms. Every example below is a writing aid with placeholders, not an actual listing.
EXAMPLE TEMPLATE · NOT AVAILABLE TO BOOK
Real estate domain names 不動産ドメイン名
Specify the exact domain, included rights and transfer process.
View and copy the description template
Title pattern: Real estate domain names in [verified area] — [offer or service scope]
real estate domain names available for acquisition. Included: [explicit assets]. Excluded: [explicit exclusions]. Price: [asking price or offer process]. The parties must agree the transfer method, fees and verification steps. No traffic, revenue or ranking guarantee is implied.
Required evidence: Exact domain or assets included; Assets and rights excluded; Control and transfer verification; Price or offer process; Renewal and transfer costs; Verified performance versus projections. Provider, availability, price and actual location have not been supplied.
EXAMPLE TEMPLATE · NOT AVAILABLE TO BOOK
Property publishing projects 不動産メディア企画
Identify included content, rights and any obligations to contributors.
View and copy the description template
Title pattern: Property publishing projects in [verified area] — [offer or service scope]
property publishing projects available for acquisition. Included: [explicit assets]. Excluded: [explicit exclusions]. Price: [asking price or offer process]. The parties must agree the transfer method, fees and verification steps. No traffic, revenue or ranking guarantee is implied.
Required evidence: Exact domain or assets included; Assets and rights excluded; Control and transfer verification; Price or offer process; Renewal and transfer costs; Verified performance versus projections. Provider, availability, price and actual location have not been supplied.
EXAMPLE TEMPLATE · NOT AVAILABLE TO BOOK
Local property brands 地域の不動産ブランド
Separate a naming concept from established trademark rights.
View and copy the description template
Title pattern: Local property brands in [verified area] — [offer or service scope]
local property brands available for acquisition. Included: [explicit assets]. Excluded: [explicit exclusions]. Price: [asking price or offer process]. The parties must agree the transfer method, fees and verification steps. No traffic, revenue or ranking guarantee is implied.
Required evidence: Exact domain or assets included; Assets and rights excluded; Control and transfer verification; Price or offer process; Renewal and transfer costs; Verified performance versus projections. Provider, availability, price and actual location have not been supplied.
EXAMPLE TEMPLATE · NOT AVAILABLE TO BOOK
Housing information brands 住宅情報ブランド
Identify the audience, content scope and evidence of actual use.
View and copy the description template
Title pattern: Housing information brands in [verified area] — [offer or service scope]
housing information brands available for acquisition. Included: [explicit assets]. Excluded: [explicit exclusions]. Price: [asking price or offer process]. The parties must agree the transfer method, fees and verification steps. No traffic, revenue or ranking guarantee is implied.
Required evidence: Exact domain or assets included; Assets and rights excluded; Control and transfer verification; Price or offer process; Renewal and transfer costs; Verified performance versus projections. Provider, availability, price and actual location have not been supplied.
EXAMPLE TEMPLATE · NOT AVAILABLE TO BOOK
Property content strategies 不動産コンテンツ戦略
Specify deliverables and measures without guaranteeing rankings.
View and copy the description template
Title pattern: Property content strategies in [verified area] — [offer or service scope]
property content strategies available for acquisition. Included: [explicit assets]. Excluded: [explicit exclusions]. Price: [asking price or offer process]. The parties must agree the transfer method, fees and verification steps. No traffic, revenue or ranking guarantee is implied.
Required evidence: Exact domain or assets included; Assets and rights excluded; Control and transfer verification; Price or offer process; Renewal and transfer costs; Verified performance versus projections. Provider, availability, price and actual location have not been supplied.
EXAMPLE TEMPLATE · NOT AVAILABLE TO BOOK
Real estate editorial projects 不動産編集企画
Identify editorial ownership, sourcing and maintenance responsibilities.
View and copy the description template
Title pattern: Real estate editorial projects in [verified area] — [offer or service scope]
real estate editorial projects available for acquisition. Included: [explicit assets]. Excluded: [explicit exclusions]. Price: [asking price or offer process]. The parties must agree the transfer method, fees and verification steps. No traffic, revenue or ranking guarantee is implied.
Required evidence: Exact domain or assets included; Assets and rights excluded; Control and transfer verification; Price or offer process; Renewal and transfer costs; Verified performance versus projections. Provider, availability, price and actual location have not been supplied.
EXAMPLE TEMPLATE · NOT AVAILABLE TO BOOK
Property website acquisitions 不動産サイトの取得
Verify which code, content, accounts and performance records are included.
View and copy the description template
Title pattern: Property website acquisitions in [verified area] — [offer or service scope]
property website acquisitions available for acquisition. Included: [explicit assets]. Excluded: [explicit exclusions]. Price: [asking price or offer process]. The parties must agree the transfer method, fees and verification steps. No traffic, revenue or ranking guarantee is implied.
Required evidence: Exact domain or assets included; Assets and rights excluded; Control and transfer verification; Price or offer process; Renewal and transfer costs; Verified performance versus projections. Provider, availability, price and actual location have not been supplied.
EXAMPLE TEMPLATE · NOT AVAILABLE TO BOOK
City property destinations 都市別の不動産情報サイト
Describe the proposed audience without claiming citywide inventory.
View and copy the description template
Title pattern: City property destinations in [verified area] — [offer or service scope]
city property destinations available for acquisition. Included: [explicit assets]. Excluded: [explicit exclusions]. Price: [asking price or offer process]. The parties must agree the transfer method, fees and verification steps. No traffic, revenue or ranking guarantee is implied.
Required evidence: Exact domain or assets included; Assets and rights excluded; Control and transfer verification; Price or offer process; Renewal and transfer costs; Verified performance versus projections. Provider, availability, price and actual location have not been supplied.
Before turning a template into an advertisement
- Obtain authority to advertise and permission to use the photographs and floor plans.
- Verify the specific property or service, responsible provider and any required credentials.
- Replace every bracket with confirmed facts. Omit unsupported claims and preserve important exclusions.
- Record the verification date and arrange a process to remove or update expired information.
- Have the responsible provider review the applicable disclosure and advertising requirements.
Use a unique page for a real, distinct offer when one exists. A different keyword, ward name or spelling alone does not justify another listing.
Related research
Explore related keyword candidates · Read the category research guide · Prepare a property research brief · Check Tokyo geography
Sources and scope
These original editorial checklists help prepare questions and descriptions. They are not official forms or an exhaustive list of legal advertising requirements. Consult the responsible qualified professional for an actual listing. Source background checked 7 October 2026.